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Tahitian Noni, producer of noni juice, tries to promote itself as a socially responsible company, but we did a little digging and learned something shocking: In order to make health claims about noni juice, Tahitian Noni has funded several experiments that have involved injecting mice and rats with toxic chemicals and will continue to fund cruel tests unless we make it clear that this is unacceptable.

These outrageous experiments are completely unnecessary and could be ended immediately—humane alternatives exist that are more sophisticated and more accurate. Please urge Tahitian Noni to follow the lead of Welch’s, which, until recently, funded similar animal experiments but has since vowed to only fund non-animal research.

See a list of companies that don’t fund cruel juice studies.