No, we're not talking about smoking—we're talking about the addiction to eating animal flesh. November is the perfect time to kick this nasty habit and go vegetarian!

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Why kick the meat habit cold turkey? Well, there are many reasons to go vegetarian, but here are two: Vegetarians are significantly healthier than meat-eaters, and vegetarians save more than 100 animals a year from terrible abuse. And no animal suffers from this abuse more during the holiday season than turkeys.

Take a few minutes to watch the video below about PETA's undercover investigation at a slaughterhouse owned by Butterball—the world's largest turkey-killing company—that documented workers stomping on live birds' heads, slamming birds into walls and metal railings like baseball bats, and sexually assaulting them. Then sign up to "Go Cold Turkey" by taking our pledge to be veg for 30 days!

If you're already vegetarian, you can still help animals by becoming a "pledge recruiter." Click here to ask your friends and family to take the pledge to be veg!